Reacta is Mexican Alternative Rock Powerhouse and has spent the last two years becoming a local sensation in their hometown of Aguascalientes, Mexico. Beginning as an instrumental band, Reacta took off when they combined their wall of sound fusion with American troubadour William Merritt Hendricks. Their debut album Refraction was born in the "La felicidad se encurntra en la simplicidad de las cosas" culture of Aguascalientes, Mexico that translates to ‘Happiness lays upon simplicity.' The album is an exploration into the power that can be derived from reveling in simple emotions. Their sound is strong mix of Incubus, The Killers, and Explosions in the Sky. Despite it's small town vibe, sonically the album is extremely commercial. It is relatable, easy to listen to, and licensable. It is the kind of Alternative/Alt Pop that you would find on US TV shows like Friday Night Lights or Grey's Anatomy.