InstantDistro is a stratified service of marketing and promotion offered to artists and labels that are accepted for physical or digital distribution with Independent Distribution Collective. InstantDistro is a concept that evolved during the day-to-day operations of IDC, a boutique CD Distribution Company headquartered in San Francisco, CA, which currently represents over 350 artists and labels.
It was clear that labels and artists who were going to be successful inside of the IDC system were those who were taking an active role in promoting their products and brand, in essence driving traffic to the stores where their product is for sale. The InstantDistro program was created in order to replicate and expand upon this success.
IDC uses music industry professional contractors such as publicists working with print media, radio promoters working with independent radio stations, social networking promoters who streamline and maximize an artist's Internet presence, and in-house retail promoters who actively promote the release by sending flyers, posters, and press releases authored by the campaign's publicist to our wide base of stores in the United States and Europe.
An InstantDistro campaign includes multiple press releases and promotional packages sent to approximately 100 print and web magazines and 125-200 college, community, and CMJ radio stations. The active web promotion by the social networking promoter, which includes marketing on many music and lifestyle portals, helps acts mobilize their fan bases and drive traffic to stores and online retailers. This increased exposure also helps artists or labels book shows and in-store performances in targeted markets.
Coupled with touring and a good media "buzz," physical CD sales in stores begin to increase, forcing stores to reorder these titles, in some cases 3 or 4 times more than other products offered by IDC.
When artists and labels also offer and promote their product digitally, as well as license their music for use in TV, film, and video games, artists (some for the first time) see real success with multiple revenue streams. These number among IDC's many services, with further information available under the IDCDigital and IDCLicensing tabs.
Now imagine all of these features, programs, and promotions working together and creating a buzz in targeted regional markets 4-6 weeks prior to IDC offering the product for sale to stores leading up to its "retail street date." Each campaign is assigned a Project Manager who will coordinate and supervise the many aspects of the campaign in order to maximize both the product's sales and the artist's exposure. The Project Manager will have access to a graphic designer, web designer, and text editor who will help complete and upgrade the product's digital assets (label logos, one-sheet text, etc.).
With all of these aspects of a campaign being handled by an enthusiastic and dedicated team of music industry professionals, an independent artist is perfectly poised for success!
Read "InstantDistro" Bullet Points Document to find out more about these services, or feel free to give us a call or drop us an email with any questions! [CONTACT FORM]
