Independent Distribution Collective


The Basics

Please feel free to send us any information about your project or releases via our IDC REQUEST FOR INFORMATION (RFI) FORM.


In business for over 15 years, Independent Distribution Collective is a marketing and distribution company based in San Francisco.

IDC offers customized MARKETING CAMPAIGNS together with a wide-reaching DIGITAL AND PHYSICAL DISTRIBUTION channel, helping to increase awareness and demand for independent music releases and other projects.

To receive a FREE CUSTOMIZED IDC MARKETING PROPOSAL for your project, including a detailed cost breakdown based on the size and scope of the effort, please let us know some general information by filling out our IDC REQUEST FOR INFORMATION (RFI) FORM.

How it Works

IDC allows our clients to better capitalize on their releases by assembling and managing a hand-picked Team that works together to promote a project to every possible outlet simultaneously, while also guiding the product to market and ensuring the release is widely available through Digital and Physical retail outlets.

IDC provides a Project Manager that will strategize a campaign to yield tangible results for an agreed upon budget. The Project Manager guides the project from start to finish, facilitates communication with the Team, and ensures that all aspects of the campaign are executed according to the client's wishes using cutting edge project management software.

IDC maintains long-standing business relationships with an assortment of Retailers, Publicists, Radio promoters, Web Design & Social Media experts, Graphic Designers, and various other industry professionals that can be hired to work on the campaign.

IDC Promo campaigns can be targeted around music releases (Single, EP, and Full-Length), as well as other Products and General Brand Building.

IDC Promo was built to be a flexible service and every campaign is specifically customized to each project. Campaigns are based on hiring a Team of industry professionals to work for various lengths of time, which affects pricing.

IDC also offers Consultation and Music Licensing services. For more information, please call (415) 292-7007.

IDC's Mission Statement

Independent Distribution Collective is a type of music company that has never existed outside of the major label system. It has become apparent that the only way for independent Labels and Artists to flourish in these uncertain times is to use all the tools available in order to compete on the same playing field as other larger and more powerful players. IDC's unique structure and business model provides these tools and teaches independent Labels and Artists how to best utilize them to further their careers.

IDC is a one-stop shop to build a successful independent career, enabling a new generation of music products to reach a worldwide audience.

Management & Operations

Steffen Franz, President and Founder -

Kurt Kunselman, aka Kurt Andrew MBA, IDC Business Development -

Benjamin Lang, Director of Operations and A&R -

Jerome Forney, Director of Digital Operations & Marketing –

Brendan Blandy, Manager of Music Licensing -

King I-Vier, Manager of Reggae A&R -

Advisory Board

Melissa Baker

Greg Gordon

Dr. Michael Hajimichael, PhD

IDC Disclaimer

IDC and their personnel expressly disclaim any liability for damages, direct or consequential, arising out of or related to any information provided in writing, orally or otherwise regarding any transaction with IDC. The recipient expressly understands and agrees that any estimates, projections and assumptions are, by definition, uncertain. Any party considering a transaction with IDC agrees to look solely to its own due diligence and any representations, warranties and/or covenants set forth in a fully-executed, definitive written agreement with IDC relative to the transaction.

Parties are presumed to be familiar with the recording industry in general, and accordingly, are advised to determine their own interest in the transaction based on its own investigations. Upon request, IDC will make available reasonable additional information or data necessary to verify the accuracy of the information provided, to the extent it possesses such information or can acquire it without unreasonable expense or effort.